katie.howell.evans@gmail.com
806.729.6739
Katie Evans
Content Marketing Strategist
I develop strategic, story-driven campaigns that build trust and drive results.
Explore my Work
This video demonstrates my expertise in script development, video production, and social media marketing. Through strategic collaboration, this Instagram post was shared 43 times and received over 3.6K views, with 89% coming from non-followers, reaching previously untapped markets.
I independently produced the most successful video on Texas Tech Public Media’s YouTube channel, which achieved 40.5K views and attracted 393 new subscribers. It showcases my skills in scriptwriting, video production, and SEO.
Digital Advertising
I have managed advertising campaigns across Meta Ads Manager and Google Ads platforms, focusing on audience targeting, persuasive writing, and content optimization.
I’ve written content for PBS and NPR campaigns in Lubbock, El Paso, and San Angelo, Texas. This video showcases my on-camera presence and skills in scriptwriting.
This wedding film was filmed and produced solely by me and reflects my strengths in visual storytelling and creating emotionally resonant content. View more at ktjfilms.com.
This blog post garnered nearly 1,000 views within two months of publication, driven by strategic SEO, social media promotion, and targeted email campaigns.
As a key contributor to this publication on university outreach and engagement, I conducted research, engaged stakeholders, constructed the layout, and utilized my skills in copywriting and editing.
I create impactful email marketing campaigns. This email promoted a fundraiser that Texas Tech Public Media hosted at a local brewery as part of an NPR Fund Drive campaign.
I write monthly newsletters that inform, engage, and inspire action—strengthening customer relationships, rallying brand advocates, and driving support for key initiatives.
Performance Metrics
Social Media Optimization
I implemented SMO strategies across @ttupublicmedia Facebook, Instagram, and X channels, leading to a 118% increase in page and profile reach in 2023 compared to the previous year. This effort enabled the company to engage with 1.1 million users and garner 1.6 million impressions. These results were achieved on a modest Meta and Google Ads budget.
YouTube Success Story
I created a video for Texas Tech Public Media’s YouTube channel that stands out as the most successful, garnering 40.5K views and attracting 393 new subscribers.
Marketing Funnel Strategies
Let's Transform Ideas into Results
I enjoy developing funnel strategies, using automation, and collaborating with stakeholders to create results-driven marketing plans.
Favorite Social Media Projects
These projects showcase my skills in social media optimization, copywriting, video production, collaborating with stakeholders, and making fun and engaging content.
Creative Accomplishments
Full-Length Music Album
My full-length music album, produced by Amusement Park Studio in 2010, stands as a testament to my passion for collaborating with others, creative writing, storytelling, and orchestrating large-scale projects from start to finish. From writing the music to organizing band practices, recording sessions in the studio, mixing tracks with producers, and working with the album designer, this project showcases my drive to craft meaningful content alongside like-minded creatives.
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