katie.howell.evans@gmail.com
806.729.6739
Katie Evans
Content Marketing Strategist
I develop strategic, story-driven campaigns that build trust and drive results.
Explore my Work
This video demonstrates my expertise in script development, video production, and social media marketing. Through strategic collaboration, this Instagram post was shared 43 times and received over 3.6K views, with 89% coming from non-followers, reaching previously untapped markets.
I independently produced the most successful video on Texas Tech Public Media’s YouTube channel, which achieved 40.5K views and attracted 393 new subscribers. It showcases my skills in scriptwriting, video production, and SEO.
A product or service is defined by the impact it makes, and video testimonials are one of the most powerful ways to showcase this. Here’s a YouTube Short I filmed and produced, featuring a local musician who is a proud public media supporter.
I write monthly newsletters that inform, engage, and inspire action—strengthening customer relationships, rallying brand advocates, and driving support.
I create impactful email marketing campaigns. This sequence was created to nurture leads interested in a Spanish program called Érase una vez.
I manage webinar marketing campaigns end-to-end, from content calendar planning and targeted email sequences to building landing pages for webinar recordings.
I’ve written video and audio scripts for Wayside Publishing, PBS, and NPR. This video showcases my on-camera presence and skills in scriptwriting.
This wedding film was filmed and produced solely by me and reflects my strengths in visual storytelling and creating emotionally resonant content. View more at ktjfilms.com.
I’ve managed advertising campaigns across Meta Ads Manager and Google Ads platforms, focusing on audience targeting, persuasive writing, storytelling, and compelling visual content.
Performance Metrics
Targeted, Behavior-Driven Email Marketing
When I took over email marketing at Wayside Publishing in March 2025, the program had been relying entirely on broadcast blasts. I pioneered the company’s first behavior-driven, targeted campaigns, and the results speak for themselves.
Social Media Optimization
I implemented SMO strategies across @ttupublicmedia Facebook, Instagram, and X channels, leading to a 118% increase in page and profile reach in 2023 compared to the previous year. This effort enabled the company to engage with 1.1 million users and garner 1.6 million impressions. These results were achieved on a modest Meta and Google Ads budget.
YouTube Success Story
I created a video for Texas Tech Public Media’s YouTube channel that stands out as the most successful, garnering 40.5K views and attracting 393 new subscribers.
Marketing Funnel Strategies
Let's Transform Ideas into Results
I enjoy developing funnel strategies, using automation, and collaborating with stakeholders to create results-driven marketing plans.
Favorite Social Media Projects
These projects showcase my skills in social media optimization, copywriting, video production, collaborating with stakeholders, and making fun and engaging content.
Other Creative Accomplishments
Full-Length Music Album
My full-length music album, produced by Amusement Park Studio in 2010, stands as a testament to my passion for collaborating with others, creative writing, storytelling, and orchestrating large-scale projects from start to finish. From writing the music to organizing band practices, recording sessions in the studio, mixing tracks with producers, and working with the album designer, this project showcases my drive to craft meaningful content alongside like-minded creatives.
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